Brands Konnect, the leading master distributor of Lotte launched Lotte Chewing Gum in Gambia. Lotte , is South Korea’s No. 1 confectionery brand, dealing in confectionery, bakery, ice creams and health products. This newly launched chewing gum is available in the most popular flavours of peppermint, strawberry, spearmint and grapes.
Ever since the launch on August 3, 2016, a full-fledged retail drive been initiated by Brands Konnect with four teams comprising 25 members.
Consumer promotions for Lotte Chewing Gum are taking place in various Gambia locations such as football grounds, fuel filling stations, taxi garages, auditorium, beaches etc. Following the ongoing promotional campaign, Lotte Chewing Gum will be available in the supermarkets and wholesale and semi-wholesale outlets across this West African country.