Brands Konnect, the exclusive distributor for TREET shaving blades entered yet another market of the Democratic Republic of the Congo in September 2016. TREET is a predominant razor and blades brand since 1954 with 80% market share in Pakistan and strong presence in Middle Eastern countries like Saudi Arabia, United Arab Emirates, Jordan etc., South East Asia and the Indian Sub-continent. Ever since its launch the brand is being supported through various marketing initiatives ranging from sampling, POSM, In-store visibility, outdoor etc. and is gaining presence across retail channels. TREET shaving blades are available in supermarkets, wholesale and semi-wholesale outlets across the country.